I tend to write about onboarding emails most, but this thought framework can really be applied to any of your SaaS emails. The goal of this post is to help you sort out which emails you should keep, which you should edit, and which you should trash.
Read MoreWhat are you in the mood for? I’ve got onboarding email breakdowns, strategy how-tos, and SaaS email marketing best practices. Or, just browse the latest down below.
Here are 5 questions to as your trial users, and how to use their answers to improve lead generation + onboarding.
Read MoreIf you have onboarding emails that you want to update but aren’t sure where to start—this post is for you.
Read MoreNeed a template for a SaaS or B2B re-engagement or winback email? Here’s one to get you started!
Read MoreNeed a template for a SaaS or B2B engagement email? Here’s one to get you started!
Read MoreHow I helped strategize a product pre-sale email funnel
Read MoreHave you ever sat down to write an email and wondered what the heck to talk about? Staring at a blank page is hard, and falling into a trap of randomly throwing down information is easy. That’s why it’s important to consider your user’s goals (and your desired outcomes) before you start writing.
Read MoreSee real email examples and how they align with a customer desired action map.
Read MoreYou can’t control users, but you can strategically direct them.
Read MoreI get it — SaaS onboarding isn’t as enticing as lead generation. You don’t have to love it, but please avoid these cardinal sins.
Read MoreYour users have big goals, but limited time during a free trial. Here’s how to break down big goals into quick wins, intermediate goals, and long-term targets.
Read MoreThink of silence from your users from the perspective of having a toddler or a mischievous dog. Silence isn’t golden. Silence can mean that something fishy is going on just out of sight.
Read MoreYou know your product can help people. If only you could get them to use it.
Read MoreWhat’s the point of it all? That sounds like such a dramatic existential question, but it’s one your users are asking (consciously or not).
Read MoreIs it better to let an onboarding series run its course, or wait for a trial user to act?
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